This IS NOT just some corporate training that talks a little bit about sales & marketing to help grow your business. This program is built 100% from the ground up by someone that still operates in the trenches today like you. You’re getting the most relevant information & tactics that we use every single day in my own business.

Why did I start this training?

I myself have taken plenty of trainings over the years for Detailing, Paint Correction, PPF, Tint, and Coatings. They always do a fairly good job at training you how to be proficient in the services, but you what they don’t teach you? Business. All of the trainings out there lack the most important aspect you need for longterm success. You get home from training ready to make money, but you still feel like you’re missing a large piece of the puzzle…

Who will be your coach?

My name is Daniel Kabel. I started my company, Dynamic Detailing back in March of 2016. In less than 4 years, I scaled the business to more than $1 Million a year. Looking back, the most impressive part was that we were really only offering Ceramic Coatings & Detailing services at the time. Since then we have added PPF & Tint services to complete the holy trinity of services offered in our industry. Now, the business practically runs itself, we’re only open four days a week, and I still get paid even when I’m sick.

While my passion is for cars & Detailing, one of my biggest skillsets has always been training and coaching others. I have trained over 200+ students across the country since 2017 on Paint Correction, Ceramic Coatings, PPF, and most importantly, business. On top of that I’ve hosted dozens of car care seminars for the public.

While I have found success in my business today, just know that I’m no stranger to what you’re currently going through. I know what it’s like to be working in the business, not feeling like I can take a day off, and playing whack a mole with constant employee or client issues. That’s why I completely revamped my business years ago to work for ME!

I’m here to help you take back your business and enjoy the life you deserve!

• Scaled my business to $1M+ revenue in less than 4 years with mainly just Ceramic Coatings (prior to getting into PPF & Tint services)

• Over 16+ years in the Detailing & Paint Protection industry

• 9+ Years of training experience with over 200 students trained since 2017

• Hosting regular community events at my shop attracting 250-500+ attendees depending on the event

• 800+ 5-Star Reviews in my own business (I’ll teach you how)

• $12M+ in sales averaging over 20%+ in NOI

• Only working 4-days a week and my goal is to have the ability to retire in my late 30’s. For now, I still absolutely love what I do and it gives me so much purpose!

For starters, this is the exact blueprint I used to achieve the results above and created the success in my business over the last decade.

From day one, I knew that I wanted to own my own business but I never wanted to feel like it owned me. Going to the movies on a Monday with my wife while everyone else is working or leaving work in the middle of the week to go on vacation while the shop continues running is one of the greatest feelings in the world! That being said, I truly want every business owner to experience what that’s like because nothing compares. It really is the American Dream.

My ultimate goal is to make you richer, happier, and less stressed by coaching you how to take back control of your business and finally make it work for YOU.

You get access to EVERYTHING with ZERO gatekeeping

This is the most exposed I have ever been with my business. I will literally be giving you access to all of our internal documents, processes, sales scripts, financials, and much much more! That being said, I have some unfortunate news. I will not be allowing any students into the program that are within a 100-mile radius of my business. Why? Because the information is that good.

Let’s paint a picture…

A little while ago, you quit your day job working for someone else and decided it was time to be the man! You decided that it was now or never to turn your side hustle or passion into a real business.

You took out a loan and maxed out your credit cards to start the business.

The high’s of starting the business were amazing at first. You felt like you were going to conquer the world and it felt amazing to say that you owned a business!

Before you knew it though, you’ve acquired an expensive building lease that goes up each year, employees that keep asking for raises, customers that want their services for cheaper, and a profit margin that just doesn’t feel worth it after all the headaches you have to go through as a business owner.

You feel like you’re playing whack-a-mole with your business. You’ve tried racing to the bottom. You tried raising your prices. You tried paying employees more. You tried hiring a marketing guy. You feel like you’ve tried everything.

You’re exhausted, both mentally and physically.

You can’t take a day off or a vacation, and you’re working 6-7 days a week. God forbid, you get sick on top of all this…

You now feel like you’ve chained yourself to this sinking ship. You start wondering: “Am I just not cut out for this?”
”Should I go back to working for someone else?”

If this sounds familiar, you’re not alone.

This is a very common theme in our industry. There is a plethora of knowledge and training around the services offered in our industry but there’s a huge lack of knowledge for properly running a business and maintaining profitability.

Guess what, though? You did the damn thing! You started a business. You took the leap and assumed all of the risk. Most people never even start. You should be proud of that. Now let’s get that business to work for you!

“You just need better Marketing. I recommend hiring this guy…”

”You just need to focus on SEO”

“You just need to get better at selling”

I can’t tell you how many times I see this being touted as the one and only solution across the industry. While sales & marketing are essential for a businesses success, they don’t always tell the whole story about a struggling business. There’s sometimes a deeper issue looming in the shadows and unfortunately increasing your sales & marketing can either band-aid the problem or worse, exacerbate it.

This is why we spend the entire first few weeks doing a deep dive into your business.

I need to know what you see.

I need to know what your employees see and experience.

I need to know what your customers see and experience.

Like I said, this isn’t your average coaching program. It’s 100% tailored to you, for you.

6-Month long program with 1 on 1 accountability coach

• Monthly Group Zoom calls with Q&A + Monthly Focus breakdown & action items

• 1 on 1 Strategy Calls with you 2x a month

• Private Slack Community for communication, networking, and support

• Access to our sales training & scripts that we use today

• The hidden secrets of how we retain & keep our employees happy

• Shared personal stories to help you avoid costly mistakes

• Extensive 6-Module online course - my entire personal playbook with ZERO gatekeeping

• Dozens of PDF Resources with sales guides & scripts, profit trackers, worksheets, employee documents and much more!

• Bi-weekly action items to complete.

• Accountability: I’m here to make sure you stay on course

• ROI Guarantee: If you don’t make back your original investment, I’ll continue working with you privately for another 3 months.

• Lifetime access to training modules

Jared Yali - Oregon

“I was fresh out of the Army and was working a boring banking job making $35k a year. I saw an opportunity by taking a step out of my comfort zone by learning a new trade and taking the ceramic coating class with Daniel at Dynamic Detailing. When I was taking the 3 day course, I didn’t realize it was a basically a business training class too. I learned more on how to price my services, run my business and get customers in the door than anywhere else I went. I went from making a measly $35k a year to making over $150k a year and I typically have about two months off a year because I make my own schedule now. Daniel has been the best and most responsive mentor I’ve come across and if you follow what he has to say then you’re on your path to success.”

Julian Pizano - California

“My name is Julian Pizano and I have been detailing vehicles for 20 years now – since 2006. I knew how to detail, but I didn’t know how to remove surface scratches, water stains, or smudges. I didn’t have the confidence or skillset to buff or polish vehicles without being concerned of damaging the paint. It wasn’t until I was introduced to Daniel’s Dynamic Detailing Academy, where I learned how to do all these things. Daniel and his team taught me how to make real money.

One of the most memorable lines during our first day of the Academy was: “Stop washing cars.” After learning through lectures, hands-on training, and working alongside trained professionals, things started to make sense. We were taught how to paint correct, and then the “wow” factor kicked in when we were exposed to the “Ceramic Coating” portion of the Academy. Learning all the steps, from beginning to end, has been invaluable. I went from making an average of $150.00 per detail to $1,500.00. These are literal numbers.

Participating in Daniel’s Dynamic Detailing Academy was one of the best decisions I’ve made. I made an investment in myself and now I have a skill for life. The Academy has helped my family create another source of income. I would recommend this to anyone who is interested in becoming a professional paint corrector and ceramic coater installer. If you’re tired of washing cars and ready to make real money, you need to contact Dynamic Detailing. They will give you everything you need to succeed. My family and I are forever grateful.”

Gabriel Anciso - California

“I can’t recommend Daniel at Dynamic Detailing in San Jose (Santa Clara area) highly enough! As a fellow business owner in the premium auto detailing space—specializing in ceramic coatings, PPF, tinting, and more—I took two of his outstanding courses through the Detailing Academy.

The first was focused on business growth and scaling—Daniel acted as an amazing mentor and genuine friend, sharing proven strategies that helped me grow my own operation. He was always just a text away whenever I needed advice or help, which made a huge difference.

The second course dove deep into professional Paint Protection Film (PPF) installation, and it was hands-on and expert-level. Through both, I gained valuable knowledge on advanced vehicle cleaning and polishing techniques, what to look for in high-quality coatings as a trained expert, and much more that has elevated my services.

Daniel’s guidance has truly been a game-changer. If you’re serious about detailing or growing your auto business, his training is top-tier—do yourself a favor and sign up!

Alex Hendricks - California

“Learning from Daniel was instrumental for us. He took us from a business that was doing $75 car washes, to multi thousand dollar services. He teaches you how to actually be profitable and make money for the time you invest in detailing. Additionally, you can tell he genuinely wants to help you and see you succeed. Each time I have called or messaged him, he responds back and has given great advice. I would highly recommend anyone looking to optimize their detailing business to hire Daniel.”

Jesse Griffin - Ohio

“My name is Jesse Griffin, owner of Courtesy Car Care in Boardman, Ohio. I flew out to California for Daniel’s Dynamic Detailing class—and I’m so glad I did. The hands-on training, the techniques, and the business strategies I learned were next level.

Daniel is an amazing individual. I met him four years ago when I was looking to open my shop and needed some extra training. I had places nearby, but based on our conversation and what I saw online, I decided to take a trip out to California—and I was not disappointed.

Daniel and his team had an amazing class. The skill set and what they showed me was premium service. Over the years, Daniel has continued to offer his expertise and time to help me build my business. I’ve learned everything from technique and product knowledge to business strategies—how much something costs, how much I should make, and when to say no. Not every customer is going to be a fit.

Daniel taught me how to set customer expectations and match them with my skill set. You can watch videos online, but there’s nothing like having a mentor and hands-on training.

If I had to do it all over again, I would take the class again. I’m honored to have been a part of it. I love Daniel—he’s excellent, approachable, and very personal.

Appreciate you, Daniel—and may you have much more success!”

Alan Pineda - California

“Daniel’s training elevated my expertise from being just a detailer to becoming a confident detailing advisor and entrepreneur. It helped me understand true paint correction and ceramic coating installation at a higher level, including how to properly care for vehicles even in areas where water access is limited.

It also opened my mind to the marketing and positioning side of the industry and helped me structure my pricing in a way that reflects the value of the knowledge and service I provide.

One of the biggest takeaways was clearly understanding the difference between a basic car wash, a detailing shop, and true correction work compared to a body shop — which most customers don’t know how to differentiate.

Overall, it was well worth it for anyone serious about professional paint correction and ceramic coatings.”

Fernando Reyes - California

In 2023, I attended Daniel’s paint correction and ceramic coating training. From the start, Daniel’s hands-on teaching and expertise gave me the confidence to go back home and start doing the work myself. He also spent time covering the business side of things and helped us understand how to properly price our services and much more. The following year, I went back to take his PPF training. He didn’t just show me how to squeegee and trim film — he also taught valuable skills like using CORE software and plotting PPF.

What I really appreciate is that Daniel doesn’t just help during the training. He’s always willing to answer questions afterward whenever I need help with a PPF job, paint correction, coatings, or even business-related topics. I highly recommend his trainings to anyone looking to get into or improve their skills in the detailing industry.

You should sign up if…

• You’re tired of racing to the bottom with other shops

• You’re having trouble retaining employees

• You want more consistency with scheduling & lead flow

• You want to have more free time with friends & family

• You feel like your business isn’t as profitable as it could be

• You feel like your employees almost make as much as you do

• You feel chained to your business and can’t take time off

Program requirements:

• Your business is making at least 250k annually

• You have at least 1-2 employees

• You are willing to make changes in your business

• Being open and honest about what is or isn’t working

• Give yourself credit for making it this far!